Towards the 50-year milestone of its establishment and development (1976-2026), the 50th-anniversary identity system of the University of Economics Ho Chi Minh City (UEH) has been built as a condensed symbol of a half-century journey of nurturing knowledge, developing people, and continuously innovating for the community, the city, and society.
The UEH50 logo is not merely an identity design; it is also a way for UEH to recount its development story – from its foundational heritage and mission of national reconstruction, to its powerful transformation into a multidisciplinary, multi-sectoral university committed to sustainable action and deep international integration.
UEH50 embodies the spirit of an “Innovation FlyWheel” – a cycle of innovation where the internal resources accumulated through generations become strong enough to activate the dynamism of innovation, enabling UEH to become a sustainable innovation machine, capable of self-sustaining, expanding, and creating profound impacts for its ongoing development journey.
UEH50 Logo – Journey from Heritage to the Future

The UEH 50th-anniversary logo adopts red as its primary color, symbolizing the internal strength, pioneering spirit, and leading aspiration of a university that has been in constant motion for half a century.
The overall symbol is composed of multiple layers of meaning, representing the development stages, educational spirit, and future vision of UEH:
The Book Symbol: Represents the spirit of heritage, the starting point of the 50-year journey, and the mission of national reconstruction through knowledge in the early days of its establishment during the 1975-1976 period.
The Human Symbol: Embodies the development philosophy centered on people. UEH is a convergence of individuals with a spirit of innovation, integration, creativity, and connection, jointly creating sustainable value for the community and society.
The Boat Symbol: Reflects the proactive spirit of transformation and the continuous exploration of new journeys by UEH over 50 years. From the historic Campus A, UEH has expanded its footprint to UEH Mekong in Vinh Long and continues to shape the future with the global connection hub, UEH Nexus, in Khanh Hoa.
The Flow Symbol: Evokes the image of a knowledge flow from local internal strength reaching out to the ocean of global integration. This symbolizes UEH’s spirit of scaling up, internationalizing, and building an inter-regional connection network.
The Circle Symbol of the Future Sun: Represents UEH’s long-term vision and aspiration for global integration. It is a symbol of future orientation, leading UEH to continuously innovate, develop, and move forward.
“Innovation FlyWheel” – When Accumulated Endowment Becomes the Driving Force for Renewal Across Generations
Throughout 50 years of establishment and development, UEH has continuously cultivated its internal strength based on eight core values: Solidarity – Compassion – Dedication – Community – Pioneering – Co-creation – Sustainability – Internationalization.
Over time, these symbols connect to create a unified movement – the image of an “Innovation FlyWheel” carrying UEH’s unique internal strength.

The “Innovation FlyWheel” represents the capacity to accumulate internal resources and generate greater momentum for the future. Within it, each individual and each unit is a wheel of the system. When one wheel accelerates, its kinetic energy radiates throughout the entire community. It is this resonance that creates the enduring strength connecting generations of UEHers in the same flow of knowledge and aspiration for development.
These values do not exist in isolation but are constantly evolving, inheriting, and resonating through each development phase. Hence, the image of the “Knowledge Flywheel” was chosen as the central symbol for the 50-year milestone, representing the spirit of continuous innovation, adaptability, and enduring internal strength of UEH on its future development journey.
The “Innovation FlyWheel” places the brand circle at its center – symbols that have been present throughout UEH’s development journey: the circle in the traditional logo symbolizing sustainability; the five river branches of UEH Mekong spreading knowledge to the community; the UEH Nexus magnifying glass – a place where knowledge converges and is illuminated; as well as the ONE UEH cultural compass and the University’s strategic models.

From a 50-Year Heritage to the Next Development Journey
Entering the 50-year milestone, UEH continues to affirm its development orientation to become a multidisciplinary, multi-sectoral university committed to sustainable action and deep international integration; playing the role of a knowledge hub, an innovation center, and a connector for sustainable development for the community, the city, and society.
In this new phase, UEH will continue to promote comprehensive internationalization in training, research, governance, and community connection activities; gradually enhance its position within the global academic community, aiming to maintain its place in the Top 250 Asian universities for the 2025-2030 period and progress towards the Top 100 in Asia in the subsequent phase.
The 50-year identity system is not only a mark of a historical milestone but also a link connecting the past, present, and future; connecting generations of UEHers in the same spirit of unity, companionship, and co-creation.
From the movements of each individual and each unit, the UEH “Innovation FlyWheel” will continue to be driven by pride, a sense of responsibility, and an unceasing aspiration for development.
Fifty years is not just a time for reflection, but also a moment for the UEH community to collectively continue writing the legacy of heritage with new values for the community, the city, and society in the future./.
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Half a century has passed. From a book of knowledge with a nation-building mission in 1976 to today, UEH has grown into one of the leading universities in Asia. This is the journey of 8 heritage values that form UEH’s internal strength, preserved and transformed across generations of UEHers. From Unity – Compassion, which laid the foundation in the early years; Dedication – Community – Pioneering, which shaped today’s identity and standing; to Creation – Sustainability – Internationalization, which opens up the vision for the future. These 8 values crystallize into a heritage of internal strength, connecting the past, present, and aspirations, and continuing to guide UEH in co-creating the future. Stay tuned for UEH’s 50th anniversary celebration event: UEH Grand Anniversary “Embracing Future Together” On October 27, 2026, at A.116 Hall and livestreamed on UEH’s media and social media platforms. Explore the journey celebrating UEH’s 50-year milestone:
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News, photos: UEH50 Organizing Committee


























